A SUCCESSFUL 75TH EDITION
The 75th Montréal International Auto Show (MIAS) was held from January 19 to January 28, 2018, at the Palais des congrès de Montréal. The theme: “Enter the Revolution.” This year, the MIAS proved again why, since its very beginnings, it has always been the top spot for unveiling automobile revolutions in Quebec and Canada. LUXE magazine was there.
The MIAS was off to a strong start, kicking off the show with its Charity Preview event in a decor retracing Montréal’s automobile history from 1914 to today. With a full house, the event raised more than $7 million, including the impressive amount of $947,198 given to six charities.
The ten days of the show were also a success. Highlighting a historical milestone, the Mecca for auto fans presented close to 500 models of vehicles this year. Elegant automobiles from Aston Martin, Rolls Royce, Bentley, Ferrari, Karma Revero, Lamborghini, Lotus and McLaren were greatly admired by the many visitors strolling down the show’s passageways.
The 2018 Lexus NX Compact SUV, an elegant and spacious luxury model with the imposing presence of an SUV and the dynamic agility of a sports car, was also on display for the public. Remember that in November of last year, the brand had organized a “master class” for the launch of this model, inviting a dozen in uencers to test drive the model and to meet Montrealers who are rede ning the standards of some of the most competitive industries in the city. These Montréal masters represented, each in their own way, one of the four core values of the Lexus brand, namely daring design, innovative technology, Omotenashi (the art of hospitality), and Takumi craftsmanship (the perfection of an art).
The MIAS organizers calculated everything so that the event would be a success: in addition to the vehicles, each more beautiful than the next, several virtual reality activities, test drives (notably, of more than 40 electrical and hybrid car models), and racing games were offered to the public.
In the Performance Zone, fans of modi ed cars could treat themselves to two rooms over owing with close to 25 unique cars, with one room in particular revisiting 75 years of car mod history.
Plus, the 75th MIAS reached a record high for automaker unveilings, with ve North American premieres, about forty Canadian premieres, and several concept cars making their debut.