The 2018 Montréal International auto show

The 2018 Montréal International auto show

The 2018 Montréal International auto show

A SUCCESSFUL 75TH EDITION

The 75th Montréal International Auto Show (MIAS) was held from January 19 to January 28, 2018, at the Palais des congrès de Montréal. The theme: “Enter the Revolution.” This year, the MIAS proved again why, since its very beginnings, it has always been the top spot for unveiling automobile revolutions in Quebec and Canada. LUXE magazine was there.

The MIAS was off to a strong start, kicking off the show with its Charity Preview event in a decor retracing Montréal’s automobile history from 1914 to today. With a full house, the event raised more than $7 million, including the impressive amount of $947,198 given to six charities.

Luxury and real estate The ten days of the show were also a success. Highlighting a historical milestone, the Mecca for auto fans presented close to 500 models of vehicles this year. Elegant automobiles from Aston Martin, Rolls Royce, Bentley, Ferrari, Karma Revero, Lamborghini, Lotus and McLaren were greatly admired by the many visitors strolling down the show’s passageways.

The 2018 Lexus NX Compact SUV, an elegant and spacious luxury model with the imposing presence of an SUV and the dynamic agility of a sports car, was also on display for the public. Remember that in November of last year, the brand had organized a “master class” for the launch of this model, inviting a dozen in uencers to test drive the model and to meet Montrealers who are rede ning the standards of some of the most competitive industries in the city. These Montréal masters represented, each in their own way, one of the four core values of the Lexus brand, namely daring design, innovative technology, Omotenashi (the art of hospitality), and Takumi craftsmanship (the perfection of an art).

The MIAS organizers calculated everything so that the event would be a success: in addition to the vehicles, each more beautiful than the next, several virtual reality activities, test drives (notably, of more than 40 electrical and hybrid car models), and racing games were offered to the public.

In the Performance Zone, fans of modi ed cars could treat themselves to two rooms over owing with close to 25 unique cars, with one room in particular revisiting 75 years of car mod history.

Plus, the 75th MIAS reached a record high for automaker unveilings, with ve North American premieres, about forty Canadian premieres, and several concept cars making their debut.

www.montrealautoshow.com

AutoShowMontreal2018-55948AutoShowMontreal2018-55951

RELATED ARTICLES

A visit to New York behind the wheel of a 2017

A visit to New York behind the wheel of a 2017

While Fashion Week was in full swing, LUXE magazine took advantage of a visit to the Big Apple to test the new Lincoln MKX and share its impressions with readers. Conclusion: appreciated and approved! At LUXE magazine, we think big, which is why we want to showcase high-profile projects in Quebec and Canada as well…

READ MORE
A record-breaking year for the Canadian International Autoshow

A record-breaking year for the Canadian International Autoshow

The 2017 Canadian International AutoShow was held in Toronto from February 17 to 26. Once again, car enthusi- asts were delighted by the diverse array of vehicles, including Alfa Romeo, Rolls Royce, Ferrari, BMW and Mercedes, exhibited across over 60,000 square metres at the Metro Toronto Convention Centre. The event was both the biggest auto show and trade show ever…

READ MORE
Grand prix du Canada

Grand prix du Canada

Andreas Sigl, le directeur mondial de la division Formule 1 d’Infiniti, porte un regard attentif sur l’écran installé au-dessus du bar situé au centre de l’immense salon d’accueil luxueusement aménagé. Pour lui, les enjeux sont colossaux. Les conditions du temps n’ont rien pour le rassurer. La pression tombe : Sebastian Vettle vient de remporter les…

READ MORE
Papier Fair 19

Papier Fair 19

Papier Fair 19 Fair for all The Contemporary Art Galleries Association (AGAC) will hold the 12th Papier Art Fair from April 25 to 28, 2019 at the Port of Montréal’s Grand Quay. This new location will accommodate a greater number of visitors. For the first time, Papier will not be an exclusively on-paper exhibit. The…

READ MORE