{"id":17014,"date":"2020-12-14T20:46:41","date_gmt":"2020-12-15T01:46:41","guid":{"rendered":"https:\/\/magazineluxe.com\/?p=17014"},"modified":"2020-12-14T21:01:18","modified_gmt":"2020-12-15T02:01:18","slug":"sacha-brosseau-pdg-de-berkshire-hathaway-homeservices-quebec","status":"publish","type":"post","link":"https:\/\/magazineluxe.com\/fr\/sacha-brosseau-pdg-de-berkshire-hathaway-homeservices-quebec\/","title":{"rendered":"Sacha Brosseau, PDG de BERKSHIRE HATHAWAY HOMESERVICES QU\u00c9BEC"},"content":{"rendered":"

Avant m\u00eame d<\/span><\/b>\u2019<\/span>avoir franchi le cap des 40\u00a0ans, Sacha Brosseau red\u00e9finit le paysage de l<\/span><\/b>\u2019<\/span>immobilier r<\/span><\/b>\u00e9sidentiel au Qu\u00e9bec apr<\/span><\/b>\u00e8<\/span><\/b>s avoir introduit Berkshire Hathaway HomeServices au Qu\u00e9bec le 8\u00a0mai\u00a02020. L<\/span><\/b>\u2019<\/span>ancien directeur national du courtage du groupe Sotheby<\/span><\/b>\u2019<\/span>s International Realty Canada s<\/span><\/b>\u2019<\/span>est associ\u00e9 \u00e0 des amis de longue date, Gabriele Di Iorio et John Di Pietro, pour diriger la soci\u00e9t\u00e9 de courtage qui est en fait une franchise de Berkshire Hathaway inc., qui appartient \u00e0 nul autre que le c\u00e9l<\/span><\/b>\u00e8<\/span><\/b>bre magnat des affaires et philanthrope am\u00e9ricain Warren Buffett.<\/span><\/b><\/p>\n

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Qu<\/span><\/b>\u2019<\/span>est-ce qui vous a motiv\u00e9 \u00e0 ouvrir une filiale de <\/span><\/b>Berkshire Hathaway HomeServices au Qu\u00e9bec \u00e0 ce moment pr\u00e9cis de votre carri<\/span><\/b>\u00e8<\/span><\/b>re d\u00e9j\u00e0 bien \u00e9<\/span><\/b>tablie?<\/span><\/b><\/b><\/h4>\n<\/div>\n<\/div>\n
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Ma source d<\/span>\u2019<\/span>inspiration est mon p<\/span>\u00e8<\/span>re. Il me disait qu<\/span>\u2019<\/span>avec le succ<\/span>\u00e8<\/span>s que je connaissais, je pourrais d\u00e9marrer ma propre entreprise, plut\u00f4t que de g\u00e9n\u00e9rer des profits pour d<\/span>\u2019<\/span>autres personnes. Tandis que mon prochain chapitre commen\u00e7ait \u00e0 s\u2019\u00e9crire, je devais d\u00e9cider avec quelle banni<\/span>\u00e8<\/span>re je souhaitais m<\/span>\u2019<\/span>associer, et Berkshire Hathaway m<\/span>\u2019<\/span>interpellait.<\/span><\/p>\n

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J<\/span>\u2019<\/span>admire cette organisation pour diverses raisons, particuli<\/span>\u00e8<\/span>rement parce qu<\/span>\u2019<\/span>elle est une v\u00e9ritable branche de sa soci\u00e9t\u00e9 m<\/span>\u00e8<\/span>re, contrairement \u00e0 bien d<\/span>\u2019<\/span>autres firmes qui ont des affiliations ou des ententes en vertu d<\/span>\u2019<\/span>une licence pour exploiter le nom d<\/span>\u2019<\/span>une marque. Bon nombre de mes anciens coll<\/span>\u00e8<\/span>gues aux \u00c9tats-Unis ont rejoint le r\u00e9seau Berkshire Hathaway HomeServices et n<\/span>\u2019<\/span>avaient que de bons commentaires \u00e0 l\u2019\u00e9gard de cette soci\u00e9t\u00e9. J<\/span>\u2019<\/span>avais d<\/span>\u2019<\/span>ailleurs d\u00e9j\u00e0 tiss\u00e9 des liens avec certains de leurs dirigeants. Lorsque je les ai approch\u00e9s pour obtenir les droits exclusifs pour tout le Qu\u00e9bec, je savais d\u00e9j\u00e0 ce que chaque partie pourrait apporter au projet\u00a0: une symbiose entre une \u00e9nergie dynamique et renouvel\u00e9e et la solide r\u00e9putation d<\/span>\u2019<\/span>une marque hautement respect\u00e9<\/span>e.<\/span><\/p>\n<\/div>\n<\/div>\n

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Quelle approche pr<\/span><\/b>\u00f4nez-vous en ce qui a trait \u00e0 votre culture d<\/span><\/b>\u2019<\/span>entreprise?<\/span><\/b><\/b><\/h4>\n<\/div>\n<\/div>\n
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Je fonde une famille. Nous avons tr<\/span>\u00e8<\/span>s bien r\u00e9ussi \u00e0 int\u00e9grer des courtiers avec qui nous avions b\u00e2ti des relations au fil du temps. L\u2019\u00e9quipe grandit de fa\u00e7<\/span>on s<\/span>\u00e9lective\u00a0: nous rassemblons des courtiers talentueux qui collaboreront harmonieusement ensemble.<\/span><\/p>\n<\/div>\n

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Contrairement aux tendances dans le domaine du courtage immobilier, la marque ne d\u00e9finit pas tout ce que nous faisons. Nous sommes des gens d<\/span>\u2019<\/span>affaires, qui travaillent en partenariat avec nos courtiers. Ils savent d\u00e9j\u00e0 ce que Berkshire Hathaway HomeServices peut offrir \u00e0 ses clients, et ils y croient. Il me suffit de leur faire comprendre qu<\/span>\u2019<\/span>ils sont plus que le nom d<\/span>\u2019<\/span>une marque.<\/span><\/p>\n<\/div>\n

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Le plus beau compliment qu<\/span>\u2019<\/span>on puisse me faire est lorsque les membres de mon \u00e9quipe me disent qu<\/span>\u2019<\/span>ils ont le sentiment de r\u00e9ellement faire partie de cette organisation. En v\u00e9rit\u00e9, c<\/span>\u2019<\/span>est moi qui suis chanceux de les avoir \u00e0 mes c\u00f4t\u00e9<\/span>s.<\/span><\/p>\n<\/div>\n<\/div>\n

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Le march\u00e9 de l<\/span><\/b>\u2019<\/span>immobilier r<\/span><\/b>\u00e9sidentiel qu\u00e9b\u00e9cois vous offre tout un d\u00e9fi sur le plan de la concurrence. Qu<\/span><\/b>\u2019<\/span>est-ce qui vous distingue des autres?<\/span><\/b><\/b><\/h4>\n<\/div>\n<\/div>\n
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Berkshire Hathaway HomeServices Qu\u00e9bec offre un nom reconnu et une plateforme marketing qui peut \u00eatre adapt\u00e9e \u00e0 tous les segments du march\u00e9. Les possibilit\u00e9s sont infinies. Pour les maisons tr<\/span>\u00e8<\/span>s luxueuses, nous disposons d<\/span>\u2019<\/span>un r\u00e9seau international de plus de 50<\/span>\u2009<\/span>000\u00a0professionnels en ventes ainsi que de campagnes de marketing cibl\u00e9es qui sont diffus\u00e9es dans des m\u00e9<\/span>dias r<\/span>\u00e9put\u00e9s. Pour les premiers acheteurs ou les propri\u00e9t\u00e9s de milieu de gamme, nous avons une \u00e9quipe compos\u00e9e de courtiers qui comprennent toutes les subtilit\u00e9s des collectivit\u00e9s o<\/span>\u00f9 <\/span>ils travaillent.<\/span><\/p>\n<\/div>\n<\/div>\n

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Pouvez-vous nous expliquer votre strat\u00e9gie de leadership pour garder la firme sur la voie de la r\u00e9<\/span><\/b>ussite?<\/span><\/b><\/b><\/h4>\n<\/div>\n<\/div>\n
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La communication continue est la cl\u00e9. M\u00eame si je suis propri\u00e9taire et PDG, je suis toujours disponible pour mon \u00e9quipe. Mes partenaires et moi avons l<\/span>\u2019<\/span>occasion de diriger un groupe exceptionnel de personnes qui se sentent \u00e0 l<\/span>\u2019<\/span>aise les unes avec les autres. Nous partageons des informations, nous socialisons et, bien s\u00fbr, nous parlons d<\/span>\u2019<\/span>immobilier. Une ligne de communication ouverte et honn\u00eate assure que nos courtiers se sentent soutenus en tout temps, m\u00eame quand nous ne sommes pas avec eux physiquement.<\/span><\/p>\n<\/div>\n<\/div>\n

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Quelle est votre vision d\u2019avenir pour Berkshire Hathaway HomeServices Qu\u00e9bec?\u00a0<\/span><\/b><\/b><\/h4>\n<\/div>\n<\/div>\n
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Depuis que nous avons ouvert nos portes il y a seulement six mois, nos 16 courtiers ont fracass\u00e9 tous les indicateurs de rendement que nous avions mis en place. J<\/span>\u2019<\/span>envisage de poursuivre sur cette lanc\u00e9e tandis que nous d\u00e9ploierons notre plan d<\/span>\u2019<\/span>expansion au cours des prochaines ann\u00e9<\/span>es. J<\/span>\u2019<\/span>aimerais avoir dans mon \u00e9quipe un peu plus de 50\u00a0courtiers d<\/span>\u2019<\/span>ici cinq ans.<\/span><\/p>\n

 <\/p>\n

Cela dit, nous ne voulons pas grandir trop rapidement. Ma position est ferme \u00e0 ce sujet\u00a0: j\u2019\u00e9vite \u00e0 tout prix une croissance rapide et impr\u00e9visible. C\u2019est comme cuisiner; une cuisson lente et en douceur vous offre des saveurs in\u00e9gal\u00e9es par la suite.<\/p>\n<\/div>\n<\/div>\n

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\u00a0<\/span><\/p>\n<\/div>\n

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www.bhhsquebec.ca<\/span><\/strong><\/a><\/p>\n<\/div>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Texte : Jennifer Laoun-Rubenstein<\/p>\n

Couverture :\u00a0\u00a9 Gorini Guillaume Photographe<\/p>\n","protected":false},"excerpt":{"rendered":"

Avant m\u00eame d\u2019avoir franchi le cap des 40\u00a0ans, Sacha Brosseau red\u00e9finit le paysage de l\u2019immobilier r\u00e9sidentiel au Qu\u00e9bec apr\u00e8s avoir introduit Berkshire Hathaway HomeServices au Qu\u00e9bec le 8\u00a0mai\u00a02020. L\u2019ancien directeur national du courtage du groupe Sotheby\u2019s International Realty Canada s\u2019est associ\u00e9 \u00e0 des amis de longue date, Gabriele Di Iorio et John Di Pietro, pour diriger la soci\u00e9t\u00e9 de courtage qui est en fait une franchise de Berkshire Hathaway inc., qui appartient \u00e0 nul autre que le c\u00e9l\u00e8bre magnat des affaires et philanthrope am\u00e9ricain Warren Buffett. Qu\u2019est-ce qui vous a motiv\u00e9 \u00e0 ouvrir une filiale de Berkshire Hathaway HomeServices au Qu\u00e9bec \u00e0 ce moment pr\u00e9cis de votre carri\u00e8re d\u00e9j\u00e0 bien \u00e9tablie? Ma source d\u2019inspiration est mon p\u00e8re. Il me disait qu\u2019avec le succ\u00e8s que je connaissais, je pourrais d\u00e9marrer ma propre entreprise, plut\u00f4t que de g\u00e9n\u00e9rer des profits pour d\u2019autres personnes. Tandis que mon prochain chapitre commen\u00e7ait \u00e0 s\u2019\u00e9crire, je devais d\u00e9cider avec quelle banni\u00e8re je souhaitais m\u2019associer, et Berkshire Hathaway m\u2019interpellait.   J\u2019admire cette organisation pour diverses raisons, particuli\u00e8rement parce qu\u2019elle est une v\u00e9ritable branche de sa soci\u00e9t\u00e9 m\u00e8re, contrairement \u00e0 bien d\u2019autres firmes qui ont des affiliations ou des ententes en vertu d\u2019une licence pour exploiter le nom […]<\/p>\n","protected":false},"author":710,"featured_media":17006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[993],"tags":[],"class_list":["post-17014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affaires"],"yoast_head":"\nSacha Brosseau PDG Berkshire Hathaway HomeServices Qu\u00e9bec Magazine LUXE<\/title>\n<meta name=\"description\" content=\"Avant m\u00eame d\u2019avoir franchi le cap des 40 ans, Sacha Brosseau red\u00e9finit le paysage de l\u2019immobilier r\u00e9sidentiel au Qu\u00e9bec apr\u00e8s avoir introduit Berkshire Hathaway HomeServices au Qu\u00e9bec le 8 mai 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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