Sacha Brosseau, CEO of Berkshire Hathaway HomeServices Québec
At not yet 40 years old, Sacha Brosseau is redefining Quebec’s residential real estate landscape, having brought Berkshire Hathaway HomeServices to the province on May 8, 2020. The former Chief Brokerage Officer for Sotheby’s International Realty Canada partnered with long-time friends, Gabriele Di Iorio and John Di Pietro to lead the brokerage firm, an arm of Berkshire Hathaway Inc., owned by renowned American business mogul and philanthropist Warren Buffett.
What was your motivation for bringing Berkshire Hathaway HomeServices to Quebec at this point in your already well-established career?
I was inspired by my father. He suggested that based on my past success I could run my own company, instead of going to work for someone else and making them profitable. My next chapter was decided, and when the question became which brand to associate myself with, the Berkshire Hathaway name resonated.
I admired the organization for many reasons. Notably, because it is an actual arm of its parent company, unlike other firms who have affiliations to or licensing agreements for a brand. Many of my former colleagues in the U.S. had joined Berkshire Hathaway HomeServices and spoke highly of the company. I also had an existing rapport with some of their executives. When I approached them to acquire the exclusive rights for all of Quebec, I already knew what each party could bring to the table: a synergy between fresh new energy and an exceptional well-respected brand.
What approach do you take to your corporate culture?
I’m building a family. We’ve been extremely successful in bringing on brokers that we’ve built relationships with over time. We’re growing selectively by bringing together talented brokers who will collaborate well together.
Unlike popular brokerage culture, we don’t lead with the brand. We are a people business, working in partnership with our brokers. They already know and believe in what Berkshire Hathaway HomeServices can do for their clients. I simply make them understand that they are more than the name.
For me, the highest compliment is when my team tells me how lucky they feel that they’re part of this organization. The truth of the matter is, I’m the lucky one because I’ve got them by my side.
The residential real estate market in the province is teeming with competitors. What sets you apart?
Berkshire Hathaway HomeServices Québec offers a recognized name and a marketing platform that adapts and caters to every segment of the market. There are no limits. For ultra-luxury homes we have an international network of over 50,000 sales professionals with targeted marketing campaigns in highly reputed media outlets. For first-time homebuyers and mid-range properties, we have a team of brokers who understand the intricacies of the communities they work in.
What is your leadership strategy to keep the firm on course?
Constant communication is key. I may be the owner and CEO, but I’m always available. My partners and I lead a great group of people who feel comfortable with each other. We exchange notes, we socialize with one another, and of course—we talk about real estate. An open and honest line of communication ensures our agents feel supported at all times, because we can’t always be there physically.
What is your vision for the future of Berkshire Hathaway HomeServices Québec?
Since we opened our doors six months ago, our 16 brokers have consistently outperformed every metric set. I plan to keep that momentum as we roll out our expansion plan over the next few years, and expect to grow to just over 50 brokers five years from now.
That being said, we are not interested in growing too fast. I will forego fast and unpredictable expansion any day of the week. Just like cooking—low and slow brings out the best flavour.
Text: Jennifer Laoun-Rubenstein
Cover: © Gorini Guillaume Photographe