Carl F. Bucherer: the Manero Flyback’s cosmopolitan spirit
The Made in Lucerne brand is renewing its Manero Flyback line. These models complete with complications embrace a cosmopolitan spirit well suited to the new reality of our time. Let’s take a closer look at this sporty-chic and elegantly optimistic series.
In collaboration with Europa Star
Carl F. Bucherer’s messaging around the brand’s new Manero Flyback models is all about the concept of the “cosmopolitan”. In the literal sense, according to the Cambridge Dictionary, this term refers to “someone who has experience of many different parts of the world,” or alternatively, “containing people and things from many different parts of the world.” From very early on, the Lucerne brand saw itself as a cosmopolitan company, deeply rooted in the heart of Switzerland, yet at “at home” anywhere in the world.
As CEO Sascha Moeri points out: “Being cosmopolitan means above all having the ability to feel at home anywhere in the world. In 1888, Carl-Friedrich Bucherer laid the foundation not only for our brand but also for a cosmopolitan, international corporate culture. His sons, Carl Eduard and Ernst, travelled the world, studied abroad, opened the first branch in Berlin in 1913 and expanded to South America just a few years later, and yet always remained loyal to their home in Lucerne. Today, being cosmopolitan means going about your daily life with style, dynamism and open-mindedness, wherever you are.”
“Being cosmopolitan means above all having the ability to feel at home anywhere in the world.”– Sascha Moeri, CEO of Carl F. Bucherer
The collection proposed by Carl F. Bucherer offers an invitation to play with the notion of time—via the flyback function, i.e. the ability to reset and restart the timer with a simple touch—and is aimed at those who continue to dream of travelling through the mechanical time machine on their wrist…
The spirit of the collection is also reflected in the diversity of its models. The Manero Flyback range, already enriched with two bright blue models, now offers three further variants on a metal bracelet. The versatility of design options in this collection keeps growing. The line positions itself as a key “sport-chic” model for Carl F. Bucherer with the addition of new stainless steel bracelets, a very strong trend in watchmaking. “With these bracelets, we are bringing a sporty yet elegant accent to the wrist,” says Sascha Moeri.
These metal bracelets with their high-grade stainless steel links and nine interlocking elements were created specifically to give the Manero Flyback a completely new look. In fact, this addition is a perfect illustration of the adage “minimal change, maximum effect”, in the way they bring a more casual look to a line known for its formal elegance.
The dial itself combines great coherence (notably through the two symmetrical above the date window) with a keen sense of detail in the tachometric scale encircling it. The versatile line of distinctive 43 mm chronographs offers five different dial colours, ensuring “cosmopolitans” will find their ideal companion.
The retro “wink” embodied in the mushroom pushers accentuates the personality of this aesthetically pleasing flyback chrono model. Indeed, although releasing a sport-chic model is a tempting exercise for many brands, because it is very fashionable, it can also be fraught with peril, as many examples of communications backlashes show.
With these new additions, thirteen versions of the Manero Flyback are now available, in pink gold or steel, with five different dial variants and colours, and a leather or textile strap or steel bracelet. The line is increasingly asserting itself as a mainstay of the Carl F. Bucherer brand, with a price point starting at just over US$6,000.
Let’s not forget that Carl F. Bucherer has invested considerably in recent years to become autonomous in terms of movement production, through its facilities in Lengnau. The result can be found at the heart of this Manero Flyback, equipped with the CFB 1970 automatic calibre with 42-hour power reserve.
In what is a highly competitive environment, the Lucerne brand’s chosen strategy is to focus on selected key complications, and explore all their possibilities. This applies both to the flyback chronograph of this collection and to the brand’s exhaustive work on the peripheral rotor, of which Carl F. Bucherer has become a recognized specialist. “With its technical sophistication, multi-faceted design and cosmopolitan charm, the Manero Flyback is a shining example of the Made of Lucerne horological art that we wish to offer,” concludes Sascha Moeri.
In what is a highly competitive environment, the Lucerne brand’s chosen strategy is to focus on selected key complications, and explore all their possibilities.
Text: Serge Maillard