Nestled in the historic district of Golden Square Mile in downtown Montreal, Maison Cloakroom stands as a testament to the art of bespoke tailoring and refined menswear. Established in 2014, Maison Cloakroom has become a cornerstone of Montreal’s fashion scene, housed in a classic 19th-century greystone building that perfectly complements its timeless yet contemporary aesthetic.
The Philosophy of Self-Expression
Founded in Brisbane, Australia, in 2007, The Cloakroom was born from a philosophy that clothing is an extension of self-expression. This principle is vividly reflected in the offerings and experience at the Montreal boutique. “We want each person who walks out of our shop to feel like the most elevated version of themselves, while staying true to their character,” shares Sacha, the experience curator at Maison Cloakroom. The meticulously tailored made-to-measure suits are designed to enhance the wearer’s features, providing comfort and a flattering fit that feels anything but a costume.
Maison Cloakroom’s curated collection is a testament to this ethos. Each piece is a timeless staple, thoughtfully selected to make the customer’s personality and features the focal point. The collection embodies cool sophistication and quiet masculinity, ensuring that each item effortlessly complements the wearer’s style.
Global Presence with a Local Touch
With locations in Brisbane, Montreal, and Tokyo, The Cloakroom has a global footprint. However, the Montreal boutique contributes uniquely to the brand’s identity. The energy and architectural details of its historic building provide an ideal backdrop to showcase its character and timeless aesthetic. Maison Cloakroom seamlessly blends into the luxury shopping landscape of the Golden Square Mile, attracting both locals and tourists.
Tailoring the experience to fit the local culture, Maison Cloakroom offers a personalized and intimate process. Initial consultations discuss fit, fabric, and styling options, followed by precise measurements. These details are then sent to manufacturing partners in Japan, Italy, or China. After 3-7 weeks, the finished garments return for a final fitting and any necessary adjustments by the local tailoring team.
Balancing Classic and Contemporary
Maison Cloakroom’s house style is a harmonious blend of classic tailoring and contemporary sensibility. The balance is struck through subtle, tasteful modern detailing that appeals to emerging demographics while avoiding fleeting trends. The signature style is defined by a tightly curated color palette, fabric compositions, and unique fit patterns, ensuring each suit is a product of authoritative knowledge and impeccable styling.
A Passion for Craftsmanship
In an era dominated by fast fashion, Maison Cloakroom stands out by slowing down and emphasizing craftsmanship. The brand works with top-tier fabrics and manufacturers, aiming to appeal to clients who appreciate quality and expert craftsmanship. Whether produced in Japan with mechanical precision or in Italy with handmade elements, each garment reflects meticulous attention to detail and excellence.
Building Lasting Relationships
Central to Maison Cloakroom’s philosophy is building strong relationships with customers. From the initial consultation to the final fitting, clients are greeted warmly, offered espresso, and engaged in a process that ensures their satisfaction. The boutique’s fit guarantee and follow-up service demonstrate a commitment to client happiness and ongoing wardrobe needs.
Sacha, as the experience curator, plays a pivotal role in shaping this journey. By dedicating 1:1 attention through appointment-based consultations, he ensures each customer’s journey is exceptional and memorable. This personalized approach not only enhances the shopping experience but also solidifies lasting relationships.
Integrating Montreal’s Unique Culture
Maison Cloakroom incorporates elements of Montreal’s unique cultural identity into its offerings and atmosphere. Exclusive collaborations with local artisans, such as the luxury eyewear label Lunetterie Generale, add a distinctive touch. The shop’s broader speakeasy-inspired experience, including in-shop barber services and the adjacent Cloakroom Bar, further integrates lifestyle elements into the brand experience.
Looking Ahead
As Maison Cloakroom looks to the future, it aims to expand its local presence and appeal to a new demographic of young clients. By fulfilling the sartorial needs of clients who value both product and experience, Maison Cloakroom is set to become a go-to spot for clothing and culture in Montreal. The boutique’s legacy lies in its commitment to timeless appeal, meticulous craftsmanship, and personalized service, ensuring its evolution alongside the city’s vibrant fashion landscape.
Writer: Lesley Bishin